Truliv
Truliv envisioned a new way to buy and sell properties—simple, hassle-free, and highly personalized. Hence, we arrived at the narrative that Truliv is here to unlock the sector and be the perfect option for those seeking ease when buying or selling a property. With this premise, we developed a visual identity that tells the story of fitting together through the puzzle, a common symbol in our daily lives and a representation of home, alluding to the combination of intelligence and dwelling for the missing piece in your home. Moreover, we leveraged various visual assets of the brand, such as cheerful colors, along with lively illustrations depicting the joys of living in a place you love.
→ Credits:
Creative Direction: Gabriel Miranda, André Cicerelli
Design: Caio Couto, Gabriel Miranda, Matheus Abitbol
Art Direction: Gabriel Miranda
Motions: Caio Couto
Illustrations: Matheus Abitbol, Rômulo Lopes
3D Visuals: João Gabriel Rosa, Matheus Abitbol