Work
Truliv
Truliv envisioned a new way to buy and sell properties—simple, hassle-free, and highly personalized. Hence, we arrived at the narrative that Truliv is here to unlock the sector and be the perfect option for those seeking ease when buying or selling a property. With this premise, we developed a visual identity that tells the story of fitting together through the puzzle, a common symbol in our daily lives and a representation of home, alluding to the combination of intelligence and dwelling for the missing piece in your home. Moreover, we leveraged various visual assets of the brand, such as cheerful colors, along with lively illustrations depicting the joys of living in a place you love.
→ Credits:
Creative Direction: Gabriel Miranda, André Cicerelli
Design: Caio Couto, Gabriel Miranda, Matheus Abitbol
Art Direction: Gabriel Miranda
Motions: Caio Couto
Illustrations: Matheus Abitbol, Rômulo Lopes
3D Visuals: João Gabriel Rosa, Matheus Abitbol
Truliv
Truliv envisioned a new way to buy and sell properties—simple, hassle-free, and highly personalized. Hence, we arrived at the narrative that Truliv is here to unlock the sector and be the perfect option for those seeking ease when buying or selling a property. With this premise, we developed a visual identity that tells the story of fitting together through the puzzle, a common symbol in our daily lives and a representation of home, alluding to the combination of intelligence and dwelling for the missing piece in your home. Moreover, we leveraged various visual assets of the brand, such as cheerful colors, along with lively illustrations depicting the joys of living in a place you love.
→ Credits:
Creative Direction: Gabriel Miranda, André Cicerelli
Design: Caio Couto, Gabriel Miranda, Matheus Abitbol
Art Direction: Gabriel Miranda
Motions: Caio Couto
Illustrations: Matheus Abitbol, Rômulo Lopes
3D Visuals: João Gabriel Rosa, Matheus Abitbol
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Hi! I’m Matheus Abitbol, a multidisciplinary designer focused on creating graphic systems and visual identities. I enjoy exploring different visual languages, techniques, and formats, bringing together some of my favorite fields, such as typography, illustration, editorial design, and 3D, to create visuals full of color and personality. Over the past few years, I’ve worked at advertising agencies and design studios, collaborating on projects of different scales and across industries, from fashion and sports to finance and communications. Currently, I work as Senior Designer at Artplan.
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