Work
Bad Boy by Red Velvet (Personal Project)
Everyone knows I'm a huge k-pop fan, but not everyone knows my favorite group. In 2024, Red Velvet (my all favorite k-pop group) celebrated 10 years since their debut and, as a way of celebrating it, I decided to try out a 3D incorporating elements from my favorite Red Velvet song: Bad Boy. The result turned out to be the cover of my top k-pop playlist that you can check down below.
→ Credits:
3D Visuals: Matheus Abitbol
MV Scenes: All rights to SM Entertainment
Hello! I'm Matheus Abitbol, a brazilian designer blending graphic design with 3D to craft bold
and expressive visual identities. I like to explore how type, illustrations, and motion can bring
brand personalities to life. Over the past few years, I’ve worked across ad agencies and design
studios, collaborating with clients like O Globo, Havaianas, GWM, Engie, and Senna Brands.
Currently, I'm a Senior Designer at Artplan. Want to chat? Hit me up :)
Past Experience:
2025/Currenntly
↳Senior Designer at
Artplan
2023/2025
↳Designer at
Asia // The Experience Company
2022/2023
↳Jr. Designer at Estúdio Gole
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Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)
→ Email
→ Behance
→ Instagram
→ Linkedin