Work
Bad Boy by Red Velvet (Personal Project)
Everyone knows I'm a huge k-pop fan, but not everyone knows my favorite group. In 2024, Red Velvet (my all favorite k-pop group) celebrated 10 years since their debut and, as a way of celebrating it, I decided to try out a 3D incorporating elements from my favorite Red Velvet song: Bad Boy. The result turned out to be the cover of my top k-pop playlist that you can check down below.
→ Credits:
3D Visuals: Matheus Abitbol
MV Scenes: All rights to SM Entertainment
Hi! I’m Matheus Abitbol, a multidisciplinary designer focused on creating graphic systems and visual identities. I enjoy exploring different visual languages, techniques, and formats, bringing together some of my favorite fields, such as typography, illustration, editorial design, and 3D, to create visuals full of color and personality. Over the past few years, I’ve worked at advertising agencies and design studios, collaborating on projects of different scales and across industries, from fashion and sports to finance and communications. Currently, I work as Senior Designer at Artplan.
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