Work


O Globo

O Globo is an iconic newspaper with 100 years of history, consistently innovating to remain memorable and relevant. To celebrate this milestone, the new graphic design reflects the newspaper's ability to adapt to transformations in news consumption. Through the redefinition of its brand, the refresh introduced shapes that convey different angles and perspectives, essential in times of change. Inspired by the diversity of the Brazilian people, the project incorporates a vibrant and inclusive color palette, connecting the newspaper to new consumption habits and reaffirming its position as a global and contemporary media outlet.


→ Credits:

CEO: Vico Benevides

ECD:  Rafael Genu

DC: Manoel Michael

Design Team: Manoel Michael, Matheus Abitbol, Gabriel Castilho, Jarcos,
Cássia Freire

Motions: Gabriel Castilho, Caru Campos

3D Visual + 3D Motion: Matheus Abitbol
Year:
2025Role:
Graphic Design, Art Direction, 3D Visual








































Hello! My name is Matheus Abitbol. I'm a brazilian graphic designer with a multidisciplinary
touch to visual identities - always trying to play with some 3D, typography and illustrations.
For the past few years, I've been working around advertising agencies and design studios,
alongside clients such as O Globo, Havaianas, GWM, Engie and Senna Brands. Currently, I
work as a Sr. Designer at Artplan. Feel like it would be nice to chat a little bit? Hit me up :)




Past Experience:
• 2025/Currenntly
↳Sr. Designer at Artplan
• 2023/2025
↳Designer at Asia // The Experience Company
• 2022/2023
↳Jr. Designer at Estúdio Gole
+ Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
 Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)

→ Email
→ Behance
→ Instagram
→ Linkedin