Work


O Globo

O Globo is an iconic newspaper with 100 years of history, consistently innovating to remain memorable and relevant. To celebrate this milestone, the new graphic design reflects the newspaper's ability to adapt to transformations in news consumption. Through the redefinition of its brand, the refresh introduced shapes that convey different angles and perspectives, essential in times of change. Inspired by the diversity of the Brazilian people, the project incorporates a vibrant and inclusive color palette, connecting the newspaper to new consumption habits and reaffirming its position as a global and contemporary media outlet.


→ Credits:

CEO: Vico Benevides
ECD:  Rafael Genu
Creative Director: Manoel Michael
Design Team: Manoel Michael, Matheus Abitbol, Gabriel Castilho, Jarcos,
Cássia Freire
Motions: Gabriel Castilho, Caru Campos
3D Visual + 3D Motion: Matheus Abitbol
Year:
2025Role:
Graphic Design, Art Direction, 3D Visual










































Hello! I'm Matheus Abitbol, a brazilian designer blending graphic design with 3D to craft bold
and expressive visual identities. I like to explore how type, illustrations, and motion can bring
brand personalities to life.  Over the past few years, I’ve worked across ad agencies and design
studios, collaborating with clients like O Globo, Havaianas, GWM, Engie, and Senna Brands.
Currently, I'm a Senior Designer at Artplan. Want to chat? Hit me up :)




 Past Experience:
2025/Currenntly
↳Senior Designer at Artplan
2023/2025
↳Designer at Asia // The Experience Company
2022/2023
↳Jr. Designer at Estúdio Gole
+ Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
 Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)

→ Email
→ Behance
→ Instagram
→ Linkedin