Work


Engov | Visual Refresh

For over 60 years, Engov has been part of Brazilians’ party moments. As a traditional brand in the pharmaceutical market, Engov realized it could go beyond its pharmaceutical side, strengthening its connection with fun and reinforcing that it is there for you, wherever the party takes you. The new identity was born from this meeting of pharmacy and fun, bringing more energy and dynamism to its new positioning: to go beyond the end.

As part of this new chapter, we also developed a brandbook that brings the identity together in a dynamic and playful guide, helping clients and partners navigate Engov’s new visual universe.


→ Credits:

CCO: Rafael Gil
ECD:  Roberta Moraes
Visual Directon: Matheus Abitbol, Alex Salu
Design Team: Matheus Abitbol, Fábio Henrique, Karina Monteiro, Alex Salu
Motion Design: Fábio Henrique
3D Visuals: Matheus Abitbol
Hi! I’m Matheus Abitbol, a multidisciplinary designer focused on creating graphic systems and visual identities. I enjoy exploring different visual languages, techniques, and formats, bringing together some of my favorite fields, such as typography, illustration, editorial design, and 3D, to create visuals full of color and personality. Over the past few years, I’ve worked at advertising agencies and design studios, collaborating on projects of different scales and across industries, from fashion and sports to finance and communications. Currently, I work as Senior Designer at Artplan.
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