Work
Engie - The Weight of Inequity
Misogyny, prejudice, lack of support, less visibility. When a woman steps into a tennis court, she doesn't just face one opponent. Starting from this insight, we developed a racket different from the others, almost 20 times heavier, to symbolize the strength of every woman and to foster a debate about gender inequality that unfortunately persists in sports. Alongside some of today's best tennis players (Bia Haddad, Luisa Stefani, Carol Alves Meligeni, Laura Pigossi and Ingrid Martins) we launched the campaign as an initiative by ENGIE Brasil in partnership with CBT - Brazilian Tennis Confederation.
→ Credits:
Team: Vico Benevides, Sérgio Brandão, Carla Sá, Rafael Genu, Manoel Michael,
Matheus Abitbol, Taís Caetano, Ingrid Lobo, Daniela Saad, Eduardo Oliveira,
Caru Campos, Livia Lanzoni, Izabella Borges, Luiza Morales
Design Team: Manoel Michael, Matheus Abitbol
Creative Direction: Manoel Michael
3D Visuals: Matheus Abitbol
Motions: Caru Campos, Eduardo Oliveira
Film: Sweet Films
Year:
2024Role:
3D Visuals + Art DirectionAwards:
Brasil Design Awards 2024 (Silver for Posters) + (Bronze for Promotional Design)
Hello! My name is Matheus Abitbol. I'm a brazilian graphic designer and art director focused on
branding and 3D Visuals. For the past few years, I've been working at advertising agencies and
design studios, alongside clients such as O Globo, Havaianas, GWM, Engie and Senna Brands.
Currently, I work as a Designer & Art Director at Asia // The Experience Company. Hit me up for
any chat about life or a special work that might comes to mind.
Past Experience:
• 2023/Currently
↳Designer at
Asia // The Experience Company
• 2022/2023
↳Jr. Brand Designer at Estúdio Gole
• 2021/2022
↳ Intern > Jr. Brand Designer at Estúdio Sarau
+
Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)
→ Email
→ Behance
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→ Linkedin