Work
Engie - The Weight of Inequity
Misogyny, prejudice, lack of support, less visibility. When a woman steps into a tennis court, she doesn't just face one opponent. Starting from this insight, we developed a racket different from the others, almost 20 times heavier, to symbolize the strength of every woman and to foster a debate about gender inequality that persists in sports. Alongside some of today's best tennis players (Bia Haddad, Luisa Stefani, Carol Alves Meligeni, Laura Pigossi and Ingrid Martins) we launched the campaign as an initiative by ENGIE Brasil in partnership with CBT (Brazilian Tennis Confederation).
→ Credits:
Team: Vico Benevides, Sérgio Brandão, Carla Sá, Rafael Genu, Manoel Michael, Matheus Abitbol, Taís Caetano, Ingrid Lobo, Daniela Saad, Eduardo Oliveira, Caru Campos, Livia Lanzoni, Izabella Borges, Luiza Morales
Design Team: Manoel Michael, Matheus Abitbol
Creative Direction: Manoel Michael
3D Visuals + 3D Motions: Matheus Abitbol
Motions: Caru Campos, Eduardo Oliveira
Film: Sweet Films
Engie - The Weight of Inequity
Misogyny, prejudice, lack of support, less visibility. When a woman steps into a tennis court, she doesn't just face one opponent. Starting from this insight, we developed a racket different from the others, almost 20 times heavier, to symbolize the strength of every woman and to foster a debate about gender inequality that persists in sports. Alongside some of today's best tennis players (Bia Haddad, Luisa Stefani, Carol Alves Meligeni, Laura Pigossi and Ingrid Martins) we launched the campaign as an initiative by ENGIE Brasil in partnership with CBT (Brazilian Tennis Confederation).
→ Credits:
Team: Vico Benevides, Sérgio Brandão, Carla Sá, Rafael Genu, Manoel Michael, Matheus Abitbol, Taís Caetano, Ingrid Lobo, Daniela Saad, Eduardo Oliveira, Caru Campos, Izabella Borges, Luiza Morales
Design Team: Manoel Michael, Matheus Abitbol
Creative Direction:
Manoel Michael
3D Visuals: Matheus Abitbol
Motions: Caru Campos, Eduardo Oliveira
Film: Sweet Films
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Hi! I’m Matheus Abitbol, a multidisciplinary designer focused on creating graphic systems and visual identities. I enjoy exploring different visual languages, techniques, and formats, bringing together some of my favorite fields, such as typography, illustration, editorial design, and 3D, to create visuals full of color and personality. Over the past few years, I’ve worked at advertising agencies and design studios, collaborating on projects of different scales and across industries, from fashion and sports to finance and communications. Currently, I work as Senior Designer at Artplan.
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