Work


Engie - The Weight of Inequity

Misogyny, prejudice, lack of support, less visibility. When a woman steps into a tennis court, she doesn't just face one opponent. Starting from this insight, we developed a racket different from the others, almost 20 times heavier, to symbolize the strength of every woman and to foster a debate about gender inequality that persists in sports. Alongside some of today's best tennis players (Bia Haddad, Luisa Stefani, Carol Alves Meligeni, Laura Pigossi and Ingrid Martins) we launched the campaign as an initiative by ENGIE Brasil in partnership with CBT (Brazilian Tennis Confederation).


→ Credits:

Team: Vico Benevides, Sérgio Brandão, Carla Sá, Rafael Genu, Manoel Michael,
Matheus Abitbol, Taís Caetano, Ingrid Lobo, Daniela Saad, Eduardo Oliveira,
Caru Campos, Livia Lanzoni, Izabella Borges, Luiza Morales
Design Team: Manoel Michael, Matheus Abitbol
Creative Direction: Manoel Michael
3D Visuals + 3D Motions: Matheus Abitbol
Motions: Caru Campos, Eduardo Oliveira
Film: Sweet Films
Hello! I'm Matheus Abitbol, a brazilian designer blending graphic design with 3D to craft bold
and expressive visual identities. I like to explore how type, illustrations, and motion can bring
brand personalities to life.  Over the past few years, I’ve worked across ad agencies and design
studios, collaborating with clients like O Globo, Havaianas, GWM, Engie, and Senna Brands.
Currently, I'm a Senior Designer at Artplan. Want to chat? Hit me up :)




 Past Experience:
2025/Currenntly
↳Senior Designer at Artplan
2023/2025
↳Designer at Asia // The Experience Company
2022/2023
↳Jr. Designer at Estúdio Gole
+ Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
 Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)

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→ Behance
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