Work
São Paulo Cigarettes (Personal Project)
In 2024, an article released by IQAir designated São Paulo as the city with the worst air conditions in the whole world. A day breathing was just the same as smoking four cigarettes. As residents of the city and citizens concerned about the direction of the 2024 mayoral election, we decided to take action. We created a fictional campaign that sent a cigarette pack, made entirely from São Paulo’s own air pollutants, to all 10 candidates as a way of raising awareness and urging them to propose real solutions to this issue. The project was conceived as a speculative collaboration with Design Ativista. As the 3D designer, I developed visual scenes and animated the packaging to bring the concept to life.
→ Credits:
Creative Direction: Manoel Michael
3D Visuals + 3D Motion: Matheus Abitbol
Video Editor: Gabriel Castilho
São Paulo Cigarettes (Personal Project)
In 2024, an article released by IQAir designated São Paulo as the city with the worst air conditions in the whole world. A day breathing was just the same as smoking four cigarettes. As residents of the city and citizens concerned about the direction of the 2024 mayoral election, we decided to take action. We created a fictional campaign that sent a cigarette pack, made entirely from São Paulo’s own air pollutants, to all 10 candidates as a way of raising awareness and urging them to propose real solutions to this issue. The project was conceived as a speculative collaboration with Design Ativista. As the 3D designer, I developed visual scenes and animated the packaging to bring the concept to life.
→ Credits:
Creative Direction: Manoel Michael
3D Visuals: Matheus Abitbol
Video Editor: Gabriel Castilho
Hello! I'm Matheus Abitbol, a brazilian designer blending graphic design with 3D to craft bold
and expressive visual identities. I like to explore how type, illustrations, and motion can bring
brand personalities to life. Over the past few years, I’ve worked across ad agencies and design
studios, collaborating with clients like O Globo, Havaianas, GWM, Engie, and Senna Brands.
Currently, I'm a Senior Designer at Artplan. Want to chat? Hit me up :)
Past Experience:
2025/Currenntly
↳Senior Designer at
Artplan
2023/2025
↳Designer at
Asia // The Experience Company
2022/2023
↳Jr. Designer at Estúdio Gole
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Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)
→ Email
→ Behance
→ Instagram
→ Linkedin