Work


Centopeia

Centopeia is a retailer of national and international brands of children's shoes and sneakers, with a focus on the health of children's feet. After some research, some insights emerged and we understood that the best message to communicate was that Centopeia takes care and looks at the size of each little foot, thinking about foot health and providing style. We then developed a super attractive and lively visual identity to generate identification with the little ones, bringing playful elements that refer to the "Centopeia" brand. Moreover, we also introduced a unique and singular photographic style to the identity, with expressive photos full of movement and children's play, creating a light and relaxed tone of voice.


Credits:

Creative Direction: Gabriel Miranda, André Cicerelli

Design: Caio Couto, Gabriel Miranda, Matheus Abitbol, Vinicius Queiroz

Art Direction: Gabriel Miranda

Motions: Caio Couto
Year: 
2022
Role:
Graphic Design
Featured:
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Hello! My name is Matheus Abitbol. I'm a brazilian graphic designer with a multidisciplinary
touch to visual identities - always trying to play with some 3D, typography and illustrations.
For the past few years, I've been working around advertising agencies and design studios,
alongside clients such as O Globo, Havaianas, GWM, Engie and Senna Brands. Currently, I
work as a Sr. Designer at Artplan. Feel like it would be nice to chat a little bit? Hit me up :)




Past Experience:
• 2025/Currenntly
↳Sr. Designer at Artplan

• 2023/2025
↳Designer at Asia // The Experience Company
• 2022/2023
Jr. Designer at Estúdio Gole
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Featured:
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Packaging of the World
World Brand Design
Ads of the World
Best of Behance
Unbserved
Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)

Email
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