Work
Centopeia
Centopeia is a retailer of national and international brands of children's shoes and sneakers, with a focus on the health of children's feet. After some research, some insights emerged and we understood that the best message to communicate was that Centopeia takes care and looks at the size of each little foot, thinking about foot health and providing style. We then developed a super attractive and lively visual identity to generate identification with the little ones, bringing playful elements that refer to the "Centopeia" brand. Moreover, we also introduced a unique and singular photographic style to the identity, with expressive photos full of movement and children's play, creating a light and relaxed tone of voice.
→ Credits:
Creative Direction: Gabriel Miranda, André Cicerelli
Design: Caio Couto, Gabriel Miranda, Matheus Abitbol, Vinicius Queiroz
Art Direction: Gabriel Miranda
Motions: Caio Couto
Year:
2022Role:
Graphic DesignFeatured:
Best of Behance
Hello! My name is Matheus Abitbol. I'm a brazilian graphic designer and art director focused on
branding and 3D Visuals. For the past few years, I've been working at advertising agencies and
design studios, alongside clients such as O Globo, Havaianas, GWM, Engie and Senna Brands.
Currently, I work as a Designer & Art Director at Asia // The Experience Company. Hit me up for
any chat about life or a special work that might comes to mind.
Past Experience:
• 2023/Currently
↳Designer at
Asia // The Experience Company
• 2022/2023
↳Jr. Brand Designer at Estúdio Gole
• 2021/2022
↳ Intern > Jr. Brand Designer at Estúdio Sarau
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Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)
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→ Behance
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→ Linkedin