Centopeia
Centopeia is a retailer of national and international brands of children's shoes and sneakers, with a focus on the health of children's feet. After some research, some insights emerged and we understood that the best message to communicate was that Centopeia takes care and looks at the size of each little foot, thinking about foot health and providing style. We then developed a super attractive and lively visual identity to generate identification with the little ones, bringing playful elements that refer to the "Centopeia" brand. Moreover, we also introduced a unique and singular photographic style to the identity, with expressive photos full of movement and children's play, creating a light and relaxed tone of voice.
→ Credits:
Creative Direction: Gabriel Miranda, André Cicerelli
Design: Caio Couto, Gabriel Miranda, Matheus Abitbol, Vinicius Queiroz
Art Direction: Gabriel Miranda
Motions: Caio Couto