Asia Warriors
Asia's team strive daily for ideas that connect with culture through physical and digital experiences. Hence, we created warriors inspired by the 7 "cultural avenues" that guides Asia's methodology for building brands: technology, design, music, games, sports, art and fashion. Their mission as warriors is not only to protect their own avenues from toxic behaviors that surrounds the advertising industry, but also to safeguard the White Tigress, aka Bunka, our metaphor for culture. More than a symbol, Bunka is the soul of the agency and the invisible bond between our warriors. She embodies our commitment to a just, inclusive, and culturally rich form of advertising, one that honors diversity across every avenue we walk.
→ Credits:
Team: Vico Benevides, Rafael Genu. Manoel Michael, Matheus Abitbol,
Caru Campos, Eduardo Oliveira, Rodrigo Pirim, Taís Caetano, Petrikór
Illustrations: Petrikór
Design and Art Direction: Matheus Abitbol
Motions: Caru Campos, Eduardo Oliveira
Production: Taís Caetano
Photography: Rodrigo Pirim