Work


Asia Merch

Born in 2023, Asia is an advertising agency that bridges the digital and physical worlds to craft new brand experiences. Recognizing a lack of connection between agencies and people in everyday life, we took action by creating a series of merch that not only spreads the agency's culture but brings people together around it. The bold typography helps us make our statement, while the color palette evokes bright tones of red to draw attention not only to our brand, but to our merch. Featuring a diverse cast, each piece is portrayed blending traditional Asian design with pride, attitude, and taste.


→ Credits:

Team: Vico Benevides, Rafael Genu. Manoel Michael, Matheus Abitbol,
Gabriel Castilho, João Paulo Cairo
Logo Design: Gabriel Ramos
Design: Manoel Michael, Matheus Abitbol, Gabriel Castilho
3D Visuals + 3D Motions: Matheus Abitbol
Motion Design: Gabriel Castilho
Production: Taís Caetano
Photography: Rodrigo Pirim
Year:
2023Role:
Graphic Design + Art Direction + 3DFeatured:
Brazilian Creative Club 2024 (In Book) + Lürzer's Archive 










 









Hi! I’m Matheus Abitbol, a multidisciplinary designer focused on creating graphic systems and visual identities. I enjoy exploring different visual languages, techniques, and formats, bringing together some of my favorite fields, such as typography, illustration, editorial design, and 3D, to create visuals full of color and personality. Over the past few years, I’ve worked at advertising agencies and design studios, collaborating on projects of different scales and across industries, from fashion and sports to finance and communications. Currently, I work as Senior Designer at Artplan.

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