Work
Allternativa
Allternativa is a clothing store founded by two best friends with a goal: create clothes that will always be "an option" (literally the brand's name meaning in portuguese). After some research, the challenge emerged in how to present versatility in this graphic system by also emphasizing the manual and organic aspect of the identity. Thus, we stylized the typography of the logo and developed an "A" as a symbol, always exploring a sinuosity that is also unfolded across all the graphics. These absorb different textures from the brand's universe and bring lines going free directions. Finally, we also established a neutral yet extensive color palette, allowing the brand to always explore different kinds of layouts.
→ Credits:
Creative Direction: Pedro Almeida, Matheus Abitbol
Logo Design, Art Direction and 3D Visuals: Matheus Abitbol
Motions: Gabriel Castilho
Production Team: Gabriel Amaral, Luiza Lootens
Year:
2022Role:
Creative Direction + Design + 3D VisualsFeatured:
Behance - Illustrator Gallery + Branding Gallery
Hello! My name is Matheus Abitbol. I'm a brazilian graphic designer with a multidisciplinary
touch to visual identities - always trying to play with some 3D, typography and illustrations.
For the past few years, I've been working around advertising agencies and design studios,
alongside clients such as O Globo, Havaianas, GWM, Engie and Senna Brands. Currently, I
work as a Sr. Designer at Artplan. Feel like it would be nice to chat a little bit? Hit me up :)
Past Experience:
• 2025/Currenntly
↳Sr. Designer at
Artplan
• 2023/2025
↳Designer at
Asia // The Experience Company
• 2022/2023
↳Jr. Designer at Estúdio Gole
+
Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)
→ Email
→ Behance
→ Instagram
→ Linkedin