Work
Allternativa
Allternativa is a clothing store founded by two best friends with a goal: to create clothes that, despite the occasion, are always “an option” (literally the brand’s name in Portuguese). Early in the process, the challenge emerged in how to translate the idea of versatility seen in the name into a visual language that could also reflect the brand’s organic, handmade spirit and its Brazilian roots. Based on earthy textures and warm tones, the identity draws inspiration from Brazil’s interior landscapes, from the clay of rural towns to the raw stone of the sertão, while the logo reinforces the manual nature of the brand through hand-crafted typography. In this way, by embracing organic imperfections, the brand is set to reach authenticity, flexibility, and a deep sense of Brazilian-ness in its own way.
→ Credits:
Creative Direction: Pedro Almeida, Matheus Abitbol
Logo Design, Art Direction and 3D Visuals: Matheus Abitbol
Motions: Gabriel Castilho
Production Team: Gabriel Amaral, Luiza Lootens
Year:
2022Role:
Creative Direction + Design + 3D VisualsFeatured:
Behance - Illustrator Gallery + Branding Gallery
Hello! I'm Matheus Abitbol, a brazilian designer blending graphic design with 3D to craft bold
and expressive visual identities. I like to explore how type, illustrations, and motion can bring
brand personalities to life. Over the past few years, I’ve worked across ad agencies and design
studios, collaborating with clients like O Globo, Havaianas, GWM, Engie, and Senna Brands.
Currently, I'm a Senior Designer at Artplan. Want to chat? Hit me up :)
Past Experience:
2025/Currenntly
↳Senior Designer at
Artplan
2023/2025
↳Designer at
Asia // The Experience Company
2022/2023
↳Jr. Designer at Estúdio Gole
+
Featured:
→ Lürzer’s Archive
→ Packaging of the World
→ World Brand Design
→ Ads of the World
→ Best of Behance
→ Unbserved
Awards:
🥈 Brasil Design Awards 2024
The Weight of Inequity (Posters)
🥉 Brasil Design Awards 2024
The Weight of Inequity (Promotional Design)
📒 Brazilian Creative Club 2024
Asia Merch (Design)
→ Email
→ Behance
→ Instagram
→ Linkedin