Allternativa
Allternativa is a clothing store founded by two best friends with a goal: create clothes that will always be "an option" (literally the brand's name meaning in portuguese). After some research, the challenge emerged in how to present versatility in this graphic system by also emphasizing the manual and organic aspect of the identity. Thus, we stylized the typography of the logo and developed an "A" as a symbol, always exploring a sinuosity that is also unfolded across all the graphics. These absorb different textures from the brand's universe and bring lines going free directions. Finally, we also established a neutral yet extensive color palette, allowing the brand to always explore different kinds of layouts.
→ Credits:
Creative Direction: Pedro Almeida, Matheus Abitbol
Design, Art Direction and 3D Visuals: Matheus Abitbol
Motions: Gabriel Castilho
Production Team: Gabriel Amaral, Luiza Lootens